// legal · terms of service & eula

Terms & License

Last updated: 13 May 2026 · Version 2.0

The short version. Personal and non-commercial use of Strive Private AI is free. Commercial use requires an Enterprise License — talk to us. The software is provided "as-is." Your data stays on your device; you're responsible for it. Our liability is capped at the greater of £100 or the fees you've paid us in the past 12 months. English law applies.

1. Parties and acceptance

This End User License Agreement and Terms of Service ("Agreement") is a binding contract between you ("you", "Customer") and StriveTech AI Limited, a company registered in England and Wales with its registered office at 4500 Parkway, Solent Business Park, Whiteley, Fareham PO15 7AZ, United Kingdom ("StriveTech", "we", "us").

By installing, accessing, or using the Strive Private AI desktop application or our website at striveprivate.ai (collectively, the "Service"), you agree to this Agreement. If you do not agree, do not install, access, or use the Service.

2. Definitions

"Software" means the Strive Private AI desktop application binary, including all updates and documentation we make available.
"Customer Data" means all data, content, prompts, documents, embeddings, model outputs, and other information processed by the Software on your device. Customer Data does not leave your device. We have no access to Customer Data at any time.
"Account Data" means the personal data you provide when registering or contacting us (name, email, company, etc.), as described in our Privacy Policy.
"Personal Use" means use by a natural person for purposes that are wholly outside that person's trade, business, craft, or profession.
"Commercial Use" means any use other than Personal Use, including use by or on behalf of any company, partnership, sole trader, government body, non-profit, or other organisation.

3. Licence grant

3.1 Personal Use — free

Subject to your compliance with this Agreement, we grant you a worldwide, non-exclusive, non-transferable, revocable, royalty-free licence to install and use the Software for Personal Use, on any number of devices that you personally own.

3.2 Commercial Use — Enterprise Licence required

Commercial Use of the Software requires a separate Enterprise Licence executed in writing between you and StriveTech. To obtain an Enterprise Licence, contact us at info@strivetech-ai.com. Until such a licence is executed, you may evaluate the Software for Commercial Use for up to 30 days only, on a single device, for the sole purpose of deciding whether to enter into an Enterprise Licence.

3.3 What you may not do

You may not, and may not permit any third party to:

copy, modify, translate, or create derivative works of the Software;
reverse engineer, decompile, or disassemble the Software, except to the limited extent expressly permitted by mandatory applicable law;
distribute, sublicense, resell, rent, lease, or otherwise transfer the Software;
remove or alter any copyright, trade mark, or other proprietary notice;
use the Software to develop a competing product or service;
use the Software for any unlawful purpose, or in violation of any applicable law or regulation.

4. Customer Data — ownership and responsibility

4.1 Customer retains all right, title, and interest in and to Customer Data. StriveTech acquires no right, title, or interest in Customer Data.

4.2 StriveTech does not have access to Customer Data and processes no Customer Data in the course of providing the Service. All processing of Customer Data occurs exclusively on Customer's device, under Customer's sole control.

4.3 Customer is solely responsible for: (a) the security and integrity of the device(s) on which the Software is installed; (b) backing up Customer Data; (c) the lawfulness of Customer Data, including its compliance with all applicable laws and regulations (including, where applicable, UK GDPR, the EU GDPR, HIPAA, and sector-specific rules); and (d) obtaining any consents or authorisations required to process Customer Data using the Software.

4.4 Because StriveTech does not process Customer Data, no Data Processing Agreement (DPA) under UK GDPR Article 28 is required in respect of Customer Data, and StriveTech is not a "processor" within the meaning of UK GDPR Article 4(8) in respect of Customer Data. For the avoidance of doubt, this Agreement governs all data-handling terms in connection with the Service.

5. Account Data

If you create an account, we collect and process the Account Data described in our Privacy Policy. We are the data controller for Account Data. By creating an account, you confirm that the information you provide is accurate and that you have the authority to provide it.

6. Updates and changes

We may release updates to the Software from time to time. Updates may add, modify, or remove features. We will not push updates automatically without your knowledge; you control when and whether to install an update. We may decline to support older versions of the Software after a reasonable notice period.

7. Third-party model files

The Software is designed to load AI model files (such as GGUF-format models) that you download separately from third-party sources (e.g. Hugging Face). We do not distribute, endorse, or warrant any third-party model. Your use of any third-party model is governed by that model's own licence. You are solely responsible for complying with any third-party model licence terms.

8. Warranty disclaimer

THE SOFTWARE AND THE SERVICE ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND. TO THE FULLEST EXTENT PERMITTED BY LAW, STRIVETECH EXPRESSLY DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

WITHOUT LIMITING THE FOREGOING, STRIVETECH DOES NOT WARRANT THAT: (A) THE SOFTWARE WILL BE UNINTERRUPTED OR ERROR-FREE; (B) THE SOFTWARE WILL MEET YOUR REQUIREMENTS; (C) DEFECTS WILL BE CORRECTED; OR (D) THE OUTPUTS GENERATED BY ANY AI MODEL RUN VIA THE SOFTWARE WILL BE ACCURATE, COMPLETE, RELIABLE, OR FIT FOR ANY PARTICULAR PURPOSE.

AI MODELS PRODUCE OUTPUTS PROBABILISTICALLY AND MAY GENERATE INACCURATE, MISLEADING, OR OFFENSIVE CONTENT. YOU ARE SOLELY RESPONSIBLE FOR EVALUATING AND VERIFYING ANY OUTPUT BEFORE RELYING ON IT. THE SOFTWARE IS NOT A SUBSTITUTE FOR PROFESSIONAL JUDGMENT IN LEGAL, MEDICAL, FINANCIAL, OR OTHER REGULATED CONTEXTS.

Some jurisdictions do not allow the exclusion of certain warranties; in such jurisdictions, the above exclusions apply to the maximum extent permitted by law. Nothing in this Agreement excludes or limits any liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.

9. Limitation of liability

9.1 Cap. SUBJECT TO SECTION 9.4, STRIVETECH'S TOTAL CUMULATIVE LIABILITY UNDER OR IN CONNECTION WITH THIS AGREEMENT, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), BREACH OF STATUTORY DUTY, OR OTHERWISE, SHALL NOT EXCEED THE GREATER OF (A) ONE HUNDRED POUNDS STERLING (£100); OR (B) THE FEES PAID OR PAYABLE BY YOU TO STRIVETECH IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

9.2 Excluded losses. IN NO EVENT SHALL STRIVETECH BE LIABLE FOR ANY (A) INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES; (B) LOSS OF PROFITS, REVENUE, BUSINESS, OPPORTUNITY, OR GOODWILL; (C) LOSS, CORRUPTION, OR INACCURACY OF DATA OR OUTPUTS; (D) BUSINESS INTERRUPTION; OR (E) ANY CLAIM ARISING FROM RELIANCE ON AI-GENERATED OUTPUTS, WHETHER OR NOT STRIVETECH WAS ADVISED OF THE POSSIBILITY OF SUCH LOSS.

9.3 Basis of bargain. The parties acknowledge that the licence fees (or absence thereof) reflect the allocation of risk in this Agreement and that the limitations of liability in this section are an essential element of that allocation.

9.4 Carve-outs. Nothing in this Agreement limits liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; (c) any other liability that cannot lawfully be limited or excluded.

10. Indemnification

By you. You agree to indemnify, defend, and hold harmless StriveTech, its affiliates, and their respective officers, directors, employees, and agents from and against any third-party claim, loss, liability, damage, or expense (including reasonable legal fees) arising out of or in connection with: (a) your use of the Software in breach of this Agreement; (b) your Customer Data or any unlawfulness thereof; (c) your infringement of any third-party right; or (d) your violation of any law or regulation.

By StriveTech. We agree to indemnify you against any third-party claim that the Software, as provided by us and used in accordance with this Agreement, infringes any intellectual property right of a third party in the United Kingdom, provided that you (a) promptly notify us in writing; (b) give us sole control of the defence and settlement; and (c) provide reasonable assistance at our expense. This is your sole and exclusive remedy for any IP infringement claim. Our liability under this indemnity is subject to the cap in section 9.1.

11. Term and termination

This Agreement takes effect when you first install or use the Software and continues until terminated.

By you: you may terminate at any time by uninstalling the Software and ceasing all use.

By us: we may terminate immediately if you materially breach this Agreement and do not cure the breach within 30 days of notice (or immediately if cure is not possible). On termination, your right to use the Software ends; sections 4 (Customer Data), 8 (Warranty), 9 (Liability), 10 (Indemnification), and 13–17 survive termination.

12. Export controls and sanctions

You represent that you are not located in, and are not a citizen or resident of, any country or jurisdiction subject to a comprehensive UK or US embargo, and that you are not on any UK or US restricted-party list. You shall not export, re-export, or use the Software in violation of applicable export-control or sanctions laws.

13. Force majeure

Neither party shall be liable for any failure or delay in performance caused by circumstances beyond its reasonable control, including acts of God, war, terrorism, civil unrest, government action, natural disasters, pandemics, power or internet outages, or third-party service failures.

14. Governing law and jurisdiction

This Agreement is governed by the laws of England and Wales, without regard to its conflict of laws principles. The parties submit to the exclusive jurisdiction of the courts of England and Wales for any dispute arising out of or in connection with this Agreement, except that we may seek injunctive relief in any court of competent jurisdiction to protect our intellectual property.

15. Notices

Notices to us must be sent in writing to info@strivetech-ai.com with a copy by post to: Legal, StriveTech AI Limited, 4500 Parkway, Solent Business Park, Whiteley, Fareham PO15 7AZ, United Kingdom. Notices to you will be sent to the email address associated with your account, or, if you have no account, posted on this page.

16. Changes to this Agreement

We may revise this Agreement from time to time. Material changes will be notified to registered users by email at least 30 days before they take effect. Your continued use of the Software after the effective date constitutes acceptance of the revised Agreement. If you do not accept the changes, you must stop using the Software.

17. General

Entire agreement. This Agreement (together with the Privacy Policy) is the entire agreement between us regarding the Software, superseding any prior agreement.
Severability. If any provision is held unenforceable, the remaining provisions remain in full effect, and the unenforceable provision will be modified to the minimum extent necessary to make it enforceable.
No waiver. Our failure to enforce any provision is not a waiver of our right to enforce it later.
Assignment. You may not assign this Agreement without our prior written consent. We may assign this Agreement to an affiliate or in connection with a merger, acquisition, or sale of assets.
No third-party beneficiaries. The Contracts (Rights of Third Parties) Act 1999 does not apply to this Agreement.
Relationship. The parties are independent contractors. Nothing in this Agreement creates any agency, partnership, joint venture, or employment relationship.

18. Contact

Questions, notices, and licence enquiries:

Email: info@strivetech-ai.com
Post: StriveTech AI Limited, 4500 Parkway, Solent Business Park, Whiteley, Fareham PO15 7AZ, United Kingdom